4 Reasons to Advertise Your Book As an Infographic
Congratulations, you wrote a book! Your publication is now one of millions of other titles fighting for attention online. Ready to stand out?
In a perfect scenario, you are an author who has a large audience or following online. As you provide free content to your readers over a span of time, you start to ask your readers what type of book they would want to read from you. Or at the very least, you could look at your metrics and see which published content had the highest engagement.
With your quality audience and detailed user feedback, you could start writing a book and marketing it to your readers a year before it's published. Ideally, you would want to tell your readers the day you started writing the new book, and keep them on the edge of their seats, reminding them when pre-ordering begins, and giving them sneak peaks to keep them hungry.
But...let's pretend you don't have a huge following which you can connect with via a single email or tweet. Let's imagine you are writing a book to hopefully start building an audience or maybe you want to enhance your credibility in your industry. Cool. Whether you have a huge audience or zero followers, you can spread the good word about your publication in a format that will encourage people to share your book with others. This magical format I speak of, is called an infographic.
Below I explain why people share infographics, and not typical advertisements. How infographics create a win-win for you and the reader. How you can benefit from an infographic for years, and how an infographic builds credibility for your book. At the end, I provide an example of an infographic I created for an author to help him spread awareness and sell copies of his book.
1. People Don't Share Advertisements, But Will Share An Infographic
In our world of social media, how can you encourage other's to share your book online? Wouldn't it be nice if your book was shared in one of the many Facebook groups for your industry? Wouldn't it be beneficial to you if an influencer shared your book with their audience? Wouldn't it be even better if that influencer read it and reviewed it?
People most likely won't share your book advertisement, but they will share an infographic. What creates this difference? This is because everyone wants to share quality content that makes them look good online. By sharing quality content, they can get more followers and attention on their agenda.
Think about it. How many book ads have you seen on blogs and social media? Have you ever shared an ad promoting a book? Maybe you've shared a couple with epic cover art, then added those books to your wishlist which you already forgot about.
Book ads are nothing fancy. The majority look similar to a landing page, where the reader knows immediately they are being sold to. Here's the framework of a typical book advertisement.
Boring right? Why aren't you excited to share this with your peers? Maybe because it's something you've seen over and over again, and provides you no value?
If you've taken the extensive amount of time to meticulously write a book, don't you want it to be read? Sure you do. But before anyone can read your book, they have to be interested in what they see. This is why using an infographic, will provide the reader content that is appealing, valuable and helpful to them.
2. Infographics Are a Win-Win
Instead of trying to convince people to look at your book ad, why don't you give them some quality content to consume and share? You win, because they post your infographic on their sites, awarding you free advertising, plus you help them build their reputation and business.
This mutual partnership has the possibilities of being exponential. With one infographic, you can get one person to share it, which might lead to two people sharing it, to then four people sharing, to 8 people...you get the picture.
Now, would this marketing opportunity occur using a typical book advertisement? It could, but likely it wouldn't because showing a person an advertisement for your book, gives them nothing to share. People expect free content, and want quality information before making any purchase online. Plus, as you're aware – people are tired of seeing ads everywhere they look.
3. You Can Use An Infographic For Years
The highest value an infographic brings, is that the graphic can be used for years. If it's done well, you can take an infographic and start sharing it today, and you can still share it next month, next year and during the following years.
Why is this beneficial? Because your marketing list hopefully will grow over time. If you have a quality email list or social media presence, an infographic will help you persuade your audience to take action. But if you don't have a large following yet, an infographic can help you start building a quality following and as you build, you can use the infographic again and again across social media and you can reformat the infographic as a presentation, or crop the visuals in a sequence to share as a drip campaign.
4. Infographics Build Your Book's Credibility
Put yourself in your customer's shoes. What's more impactful? Seeing a book cover of a new book? Or seeing an infographic about your book?
An infographic shows that you're an author who has taken the time to have a high-quality visual illustrated. It portrays you as having an authority in the subject, and are serious about getting your book in the hands of the readers who would benefit from your work.
"I handed Chris a pretty difficult project, and he not only delivered, but left me speechless. He managed to turn a 160-page book into a beautiful, informative infographic. He is a true professional, and has the talent to visualize ideas from the get go." - Deep Patel, Author of A Paperboy's Fable: The 11 Principles of Success
I Can Help You Illustrate Your Book Into An Infographic
Infographics can summarize your book into a single cohesive visual, giving your reader a reason to share your hard work.
In the example below, the author requested I take his book and create an infographic that would summarize the content and provide his online readers a clear, consumable overview of the book, and his 11 Principles of Success. As you will see, this infographic builds off the framework of the book. Each chapter is illustrated, and each section transitions via quotes from interviews included in the book.
As the narrative of infographic summarizes the journey from point A to B, the neighborhood setting used in the book, plus the cover art is illustrated to be the visual foundation for the infographic.
After reading the infographic, are you more interested in buying the book?
Buy Deep's Book Here: http://amzn.to/2swVkXV
Maybe this infographic resonated with you, or maybe it didn't. But looking at this from a wide-angle lens, if you saw this level of quality infographic online, would you be motivated to share it with your audience, instead of a typical book advertisement?
By using an infographic to market your book, you give the reader a visual summary of what your book is about, while giving them high-level quality content to share with their audience – which helps you get your book in-front of more people.